Privacy Notice

Last Updated: September 1, 2026

This Privacy Notice explains how Valethora collects, uses, discloses, stores, and protects personal information when you visit valethora.com, place an order, contact us, create an account, subscribe to communications, or otherwise interact with our website and services.

Valethora is operated by Shanghai Haishimei Trading Co., Ltd.

For purposes of this Privacy Notice, Shanghai Haishimei Trading Co., Ltd. is the data controller responsible for determining how and why personal information collected through Valethora is processed, except where another party acts as an independent controller under applicable law.

Company Information

Legal Entity: Shanghai Haishimei Trading Co., Ltd.
Brand: Valethora
Website: valethora.com
Registered Address: Room 4414, 4th Floor, Building 1, No. 4500 Baoqian Road, Jiading District, Shanghai, China
Privacy Email: service@valethora.com
Telephone: +86 13579843258
Business Representative: Jiang Dawei (姜大伟)
Customer Service Hours: (Monday-Friday 9:00 AM-6:00 PM PDT)

1. Personal Information We Collect

Depending on how you interact with Valethora, we may collect the following categories of personal information.

Information You Provide Directly

This may include:

  • name;
  • billing and shipping address;
  • email address;
  • telephone number;
  • account information;
  • order and purchase information;
  • product preferences;
  • customer service communications;
  • return or refund information;
  • reviews, feedback, or other information you voluntarily provide.

Payment Information

When you make a purchase, payment information is processed through our authorized payment service providers.

Depending on the payment method, this may include billing information, transaction identifiers, payment status, and limited payment-related information necessary to process or verify the transaction.

Full payment card information may be processed directly by our payment providers rather than stored by Valethora.

Device and Browsing Information

When you visit our website, certain information may be collected automatically, including:

  • IP address;
  • device type;
  • browser type;
  • operating system;
  • approximate location derived from IP address;
  • pages viewed;
  • referring and exit pages;
  • date and time of visits;
  • interactions with our website;
  • shopping cart activity;
  • cookie identifiers and similar technologies.

Order and Transaction Information

We may collect information relating to:

  • products purchased;
  • order value;
  • shipping method;
  • delivery status;
  • returns;
  • refunds;
  • discounts;
  • transaction history.

2. How We Use Personal Information

We may use personal information for the following purposes.

Order Processing

To:

  • process and confirm orders;
  • process payments;
  • arrange shipping and delivery;
  • provide order updates;
  • manage returns, replacements, and refunds.

Customer Service

To:

  • respond to questions;
  • provide product support;
  • investigate delivery problems;
  • handle damaged or incorrect orders;
  • respond to complaints and requests.

Website and Service Improvement

To:

  • understand how customers use our website;
  • improve website performance;
  • improve navigation and shopping experience;
  • analyze product interest and customer preferences;
  • develop and improve products and services.

Security and Fraud Prevention

To:

  • detect suspicious transactions;
  • prevent fraud, abuse, and unauthorized activity;
  • protect customer accounts;
  • protect our website and systems;
  • investigate security incidents.

Marketing and Advertising

Where permitted by applicable law and, where required, with your consent, we may use certain information to:

  • send promotional emails;
  • provide personalized marketing;
  • measure advertising performance;
  • understand customer interests;
  • display relevant advertising.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message or by contacting us.

Legal and Compliance Purposes

We may process information when reasonably necessary to:

  • comply with applicable laws;
  • respond to lawful government requests;
  • enforce our agreements and policies;
  • maintain required business and tax records;
  • establish, exercise, or defend legal claims.

3. Cookies and Similar Technologies

Valethora and service providers supporting our website may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may fall into the following categories.

Strictly Necessary Cookies

These cookies support essential website functions such as:

  • shopping cart functionality;
  • checkout;
  • security;
  • fraud prevention;
  • account authentication;
  • website preferences.

Analytics Cookies

Where enabled, analytics technologies may help us understand:

  • website traffic;
  • page performance;
  • customer interactions;
  • navigation patterns;
  • website errors.

Advertising and Marketing Cookies

Where enabled and permitted by applicable law, advertising technologies may be used to:

  • measure advertising performance;
  • understand whether advertisements result in visits or purchases;
  • personalize advertising;
  • build audiences for advertising campaigns.

Where applicable law requires consent, non-essential cookies should be used subject to the choices presented through our cookie consent mechanism.

Customers may also use available browser settings or privacy preference tools to control certain cookies.

4. How We Share Personal Information

We do not disclose personal information to third parties except where reasonably necessary for the purposes described in this Privacy Notice, where you direct us to do so, or where disclosure is required or permitted by law.

We may disclose information to the following categories of recipients.

Shopify

Our online store is hosted and supported through Shopify.

Shopify may process information necessary to provide e-commerce infrastructure, hosting, checkout, security, analytics, and related services.

Payment Service Providers

Payment processors may receive information necessary to:

  • authorize transactions;
  • process payments;
  • issue refunds;
  • detect fraud;
  • comply with financial regulations.

Shipping and Logistics Providers

Carriers, fulfillment providers, warehouses, and logistics partners may receive information such as:

  • customer name;
  • shipping address;
  • telephone number;
  • order information;

to fulfill and deliver purchases.

Analytics Providers

Where enabled, analytics providers may process device, browsing, and interaction information to help us understand and improve our website.

Advertising and Marketing Platforms

Where enabled and permitted by applicable law, advertising platforms may receive certain identifiers, device information, browsing activity, or purchase-related events for advertising measurement, audience creation, or personalized advertising.

Depending on the applicable privacy law, certain advertising disclosures may be treated as a sale or sharing of personal information even when no money is exchanged.

Where applicable, customers may have the right to opt out of such processing.

Security and Fraud-Prevention Providers

We may disclose information to providers that help us detect:

  • fraudulent transactions;
  • account misuse;
  • cybersecurity threats;
  • unauthorized activity.

Professional Advisers

Information may be disclosed when reasonably necessary to professional advisers such as:

  • accountants;
  • auditors;
  • legal advisers;
  • insurance providers.

Government and Legal Authorities

We may disclose personal information where reasonably necessary to comply with:

  • applicable law;
  • court orders;
  • subpoenas;
  • lawful government requests;
  • regulatory obligations.

5. Sale or Sharing of Personal Information

Valethora does not sell personal information in exchange for money.

However, depending on the technologies enabled on our website and the law applicable to you, certain disclosures to advertising or analytics partners may be considered a sale, sharing, or use for targeted advertising under some U.S. state privacy laws.

Where applicable, you may have the right to opt out of these activities.

Available privacy choices should be exercised through the privacy or cookie controls made available on our website or by contacting:

service@valethora.com

6. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Notice.

The retention period may depend on:

  • the nature of the information;
  • the purpose for which it was collected;
  • applicable tax or accounting obligations;
  • fraud-prevention requirements;
  • dispute resolution;
  • contractual obligations;
  • legal or regulatory requirements.

For example, certain order and transaction records may need to be retained after an order is completed to comply with accounting, tax, fraud-prevention, warranty, or legal requirements.

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable law.

7. Your Privacy Rights

Depending on where you live and applicable law, you may have some or all of the following rights regarding your personal information:

  • Right to Access — request information about personal data we hold about you;
  • Right to Know — request information about the categories and purposes of information collected or disclosed;
  • Right to Correction — request correction of inaccurate personal information;
  • Right to Deletion — request deletion of certain personal information;
  • Right to Data Portability — request a portable copy of certain personal information;
  • Right to Withdraw Consent — withdraw consent where processing is based on consent;
  • Right to Opt Out of Marketing — unsubscribe from promotional communications;
  • Right to Opt Out of Sale, Sharing, or Targeted Advertising — where applicable under U.S. state privacy laws;
  • Right to Restrict or Object to Certain Processing — where provided by applicable law;
  • Right to Appeal — where applicable, appeal a decision concerning a privacy request.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

Some requests may be subject to exceptions permitted by law.

8. How to Exercise Your Privacy Rights

To submit a privacy request, contact:

service@valethora.com

Please include enough information for us to understand and process your request.

We may need to verify your identity before completing certain requests.

Verification may involve confirming information associated with your account, order, email address, or previous transactions.

Where permitted by law, you may use an authorized agent to submit a request on your behalf. We may require reasonable proof that the agent is authorized to act for you.

9. Marketing Communications

If you receive promotional emails from Valethora, you may unsubscribe at any time by:

Even if you unsubscribe from marketing communications, we may still send non-marketing messages relating to:

  • orders;
  • payments;
  • shipping;
  • returns;
  • security;
  • customer service.

10. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against:

  • unauthorized access;
  • unauthorized disclosure;
  • misuse;
  • alteration;
  • loss;
  • destruction.

These measures may include access controls, secure systems, authentication measures, security monitoring, and service-provider safeguards.

However, no website, transmission method, or data-storage system can be guaranteed to be completely secure.

Customers are responsible for protecting account credentials and should contact us if they believe their account or personal information may have been compromised.

11. International Data Processing

Valethora is operated by Shanghai Haishimei Trading Co., Ltd., located in China, while our website primarily serves customers in the United States.

As a result, personal information may be processed in countries outside your state or country of residence, including locations where we, Shopify, payment providers, logistics providers, or other service providers operate.

Privacy laws in those jurisdictions may differ from those in your place of residence.

Where required by applicable law, we take reasonable steps to ensure appropriate protections are applied to international processing of personal information.

12. Third-Party Websites and Services

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices, security, or content of independent third-party websites.

We encourage customers to review the privacy policies of third-party services before providing personal information to them.

13. Children's Privacy

Valethora is intended for general adult consumers and is not directed to children under the age of 13.

We do not knowingly collect personal information directly from children under 13 through our website.

If we become aware that such information has been collected in circumstances where parental consent is required, we will take reasonable steps to delete it.

14. Changes to This Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in:

  • our business operations;
  • website features;
  • service providers;
  • technology;
  • legal or regulatory requirements.

When we make material updates, we will revise the Last Updated date shown at the top of this page.

15. Contact Us

For privacy questions, data requests, or concerns regarding this Privacy Notice, please contact:

Valethora Privacy Support

Data Controller: Shanghai Haishimei Trading Co., Ltd.
Brand: Valethora
Website: valethora.com
Registered Address: Room 4414, 4th Floor, Building 1, No. 4500 Baoqian Road, Jiading District, Shanghai, China
Email: service@valethora.com
Telephone: +86 13579843258
Business Representative: Jiang Dawei (姜大伟)

Customer Service Hours:
(Monday-Friday 9:00 AM-6:00 PM PDT)

Last Updated: September 1, 2026